We all have that friend… The one you call when you need a restaurant recommendation, the one who connects the most unexpected of friends, the one with an endless Rolodex of unique experiences and hidden gems. Friend of a Friend is that friend, in email form.
Founded in 2015, Friend of a Friend is a lifestyle newsletter aimed at creating an extended circle of friends linked through a passion for discovery.True to our name, we’re your ear on the ground uncovering the new and noteworthy in fashion, beauty, travel, and beyond. We’re here to make sure nothing is unknown, and everything is yours to discover. We’re the friend that helps you dress, travel, eat, and, ultimately, live better — delivered straight to your inbox.
Hosted and curated by Olivia Perez, Friend of a Friend is based in New York and Los Angeles and operates globally.
About Olivia Perez
Olivia Perez is an influencer, businesswoman, and entrepreneur in New York City. She is the founder of Friend of a Friend, a lifestyle publication founded in 2015 and the host of the Friend of a Friend Podcast. A graduate of New York University’s Gallatin Program, Olivia has made her mark as an editorial and cultural archaeologist, digging up the best of the unknown in fashion, beauty, and culture. Since launch, she’s collaborated with brands like Chanel, Nike, Kith, Fox, SmartWater, Tommy Hilfiger, and more. Perez is also contributing writer to Forbes.com, and has written for Harper’s Bazaar, Teen Vogue, and Huffington Post.
Perez is also the co-founder of System of Service, a community that provides accessible and engaging service opportunities for all that strives to create impactful service experiences beyond the dollar. In 2018, the organization announced it’s partnership with Nike.